Birmingham City are set to make a bold move in the transfer market, with sources indicating that they are eyeing former Norwich City recruitment chief Stuart Webber for their vacant sporting director role. Webber, who is currently working as the Head of Sports at Japanese outfit RB Omiya Ardija, part of the Red Bull group, has a proven track record of leading teams to promotion in the Championship.

What happened?

Birmingham City are reportedly targeting Stuart Webber for their vacant sporting director role. Webber has a proven track record of leading teams to promotion in the Championship, having helped mastermind three promotions to the Premier League during his time at Norwich City and Huddersfield Town.

Why it matters for Birmingham City

The Blues are searching for a new sporting director following the departure of Craig Gardner last month, and are big admirers of Webber's work in England. Webber's recruitment talents have been heralded by his former clubs, and he is seen as a key figure in helping Birmingham City secure promotion to the Premier League.

What comes next?

Birmingham City are aiming to be inside the top six after six matches, with a strong start seen as crucial to their promotion hopes. The club's manager, Chris Davies, has been tasked with leading the team to the Premier League, but has been given less than ten games at the start of the new season to prove he can mount a challenge.

Birmingham City are currently 10th in the Championship, with 64 points from 46 games, and a recent form of DWWDW. They are 31 points behind leaders Coventry, and will need to pick up their form if they are to challenge for promotion. Goals this season have been scarce, with 57 scored and 56 conceded, giving the team a goal difference of +1.

The club's top sporting director target would bring plenty of know-how in terms of recruitment, and Webber's experience in the Championship would be a major asset. At 42, Webber is still in his prime, and his appointment would be a significant coup for the club. With promotion to the Premier League in their sights, Birmingham City are taking a bold move in targeting Webber for the role.