Birmingham City have revealed their new third kit for the upcoming season, a design focused on nightlife with neon pink and purple highlights. The strip, created with Nike, takes inspiration from the city's evening atmosphere and venues.
Referred to by the club as "the one that lands after dark," the shirt is black with a wave-like chevron pattern in shades of purple and bright pink. This look is said to be inspired by a past event when the city's sky showed comparable vivid colors.
Details and features
The front of the shirt displays the club badge and the Nike logo in a single shade of neon pink. The inside neckline has the team's classic "Keep Right On" motto printed in pink. Black shorts and socks accompany the top, each with neon pink elements such as the crest and logo. The main sponsor, Coral, is shown in white on the chest with its colorful logo.
To promote the kit, the club worked with Birmingham-based talents like poet Jam Coleman, actor Yasmin Dawes, and DJ Jack Bagshaw. This follows a pattern of involving local artists, seen with the earlier release of a home kit inspired by art and an away kit connected to music.
Availability and context
The kit will go on sale at the club store first, followed by online availability. This launch finishes the set of kits for the season. Fans can see the team's complete fixture list and current squad on the club's website. The new kit offers a different appearance for the team as they get ready for their next league match.
Further reading: footyheadlines.com
