Birmingham City Football Club has announced the next step in its Sports Quarter development, with the award of the training centre project to Populous. The new facility will bring all necessary facilities for the Men's, Women's and Academy teams onto a single site, in a one-campus model, adjacent to the main stadium. This is a unique opportunity to create a beacon of sporting excellence that is also rooted in the community. True to an ethos of allowing individuals to flourish from 'street to elite', the intention is to ensure that Birmingham City team members enjoy the same uncompromising level of support whether they are fresh into the academy or performing at the highest levels of the game. Populous will be responsible for designing all necessary elements from the training centres that house state-of-the-art gyms, treatment and recuperation areas, office and administration spaces through to a full range of training pitches and the groundskeeping facilities.